The brandcubator is a collaborative workspace for students, their mentors and their clients.

THE PROJECT

COKE + BARROWS + CSM + VEGA
This International collaboration was initiated by Barrows, the leading point of purchase design company in conjunction with Coke. This has resulted in the collaborative brief between Vega The Brand Communications School and Central Saint Martins College of Art & Design in response to a brief from Coke that engages with youth culture through the trendof "cut and paste" culture.

THE CHALLENGE
Central Saint Martins second year product design students are challenged to develop products that engage the South African youth with the Sprite brand. The Vega brand communications students take these product concepts and develop the brand communications and strategy around them.

THE BRANDCUBATOR SITE
The platform is structured around the 6 final products selected from the Central saint Martins students. a Unique Vega student group is assigned to develop the brand communications around each product. This online environment is a space that the students can use to organise and explore the various brand communications processes for the product they are working on. It will also give te students the ability to respond to the development of the brands from across the globe.